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Social Media Presence and Marketing for Coaches

Do you want to learn how to establish an engaging social media presence for your coaching business? Join us for this 6-session webinar series where you will learn about tactics and strategies for managing a social media presence. Through examples and best practices, you will learn about strategies for managing a social media presence including selecting channels, voice/tone, and approach as part of an integrated marketing plan for your health coaching services. During the course, you will develop an individualized social media strategy and gain an improved understanding of the available tools and online applications.

Learning Objective

  • At the conclusion of the course, learners should be able to identify and apply techniques and strategies to effectively manage various social media platforms to build community, engage audiences, and maximize the exposure for their coaching business.

Upcoming dates and deadlines

Coming Soon

Registration now closed

Early registration deadline:

Last day to register:

Schedule: TBD

Additional dates TBD

Instructor

Sonja Likness Foust – Director of Social Media and Content Strategy, Duke University

Sonja joined Duke in 2014 with extensive experience in social media and brand-building as well as analytics and cross-platform planning. Her responsibilities include University-wide social media consultations and strategy, content development and distribution, analytics reporting and strategy.

Accommodations Statement

Persons with disabilities who anticipate needing accommodations or who have questions about physical access should contact us in advance of the program.

Continuing Education Credits Available

 

 

Social Media Presence and Marketing for Coaches
Webinar Series (Sessions 1-6)

Session 1: Wednesday, February 21, 2018 from 7:00 PM – 8:00 PM (Eastern Time)
Session 2: Wednesday, February 28, 2018 from 7:00 PM – 8:00 PM (Eastern Time)
Session 3: Wednesday, March 7, 2018 from 7:00 PM – 8:00 PM (Eastern Time)
Session 4: Wednesday, March 14, 2018 from 7:00 PM – 8:00 PM (Eastern Time)
Session 5: Wednesday, March 21, 2018 from 7:00 PM – 8:00 PM (Eastern Time)
Session 6: Wednesday, March 28, 2018 from 7:00 PM – 8:00 PM (Eastern Time)

Sponsored by Duke Integrative Medicine
Provided by Duke University Health System Clinical Education & Professional Development

Course Description:
Do you want to learn how to establish an engaging social media presence for your coaching business? Join us for this 6 session webinar series where you will learn about tactics and strategies for managing a social media presence. Through examples and best practices, you will learn about strategies for managing a social media presence including selecting channels, voice/tone, and approach as part of an integrated marketing plan for your health coaching services. During the course, you will develop an individualized social media strategy and gain an improved understanding of the available tools and online applications.

Target Audience:
This course is designed for health coaches and other health professionals who work with clients on health behaviors that support overall health. These professionals may include: physicians, nurses, pharmacists, allied health professionals and other healthcare/health and wellness specialists.

All members of the target audience are eligible for continuing education credit. This class does not issue certificates of attendance and does not award partial Joint Accreditation (JA) or IACET CEU continuing education credit certificates for partial attendance.

Continuing Education Credit Statements

 

 

 

Statement of Joint Accreditation

In support of improving patient care, Duke University Health System Clinical Education and Professional Development is accredited by the American Nurses Credentialing Center (ANCC), the Accreditation Council for Pharmacy Education (ACPE), and the Accreditation Council for Continuing Medical Education (ACCME), to provide continuing education for the health care team.

The designation was based upon the quality of the educational activity and its compliance with the standards and policies of the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC).

Joint Accreditation Continuing Education Credits

Category 1: Duke University Health System Department of Clinical Education and Professional Development designates this live activity for a maximum of 6.0 AMA PRA Category 1 Credit(s)TM. Physicians should only claim credit commensurate with the extent of their participation in the activity.

Nurse CE: Duke University Health System Department of Clinical Education and Professional Development designates this activity for up to 6.0 credit hours for nurses. Nurses should only claim credit commensurate with the extent of their participation in this activity.

Pharmacy: This activity is assigned Universal Activity (UAN) # for Pharmacists: 0851-0000-18-013-L04-P, and is accredited for 6.0 hours.

 

 

 

IACET Statement of Accreditation
Duke University Health System Clinical Education and Professional Development is accredited by the International Association for Continuing Education and Training (IACET). Duke University Health System Clinical Education and Professional Development complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, Duke University Health System Clinical Education and Professional Development is authorized to issue the IACET CEU.

IACET CEU Credit Statement
As an IACET Accredited Provider, Duke University Health System Clinical Education and Professional Development offers CEUs for its programs that qualify under the ANSI/IACET Standard. Duke University Health System Clinical Education and Professional Development is authorized by IACET to offer 0.6 CEUs for this program.

All members of the target audience are eligible for continuing education credit. This class does not issue certificates of attendance and does not award partial Joint Accreditation (JA) or IACET CEU continuing education credit certificates for partial attendance.

Resolution of Conflict of Interest
Duke University Health System Clinical Education and Professional Development has implemented a process to resolve any potential conflicts of interest for each continuing education activity in order to help ensure content objectivity, independence, fair balance, and that the content is aligned with the interest of the public.

Disclosures
It is the policy of Duke University Health System Clinical Education and Professional Development to require the disclosure of anyone who is in a position to control the content of an educational activity. All relevant financial relationships with any commercial interests and/or manufacturers must be disclosed to participants at the beginning of each activity.

Summary of Faculty/Speaker Disclosure and Planning Committee Disclosure

The following speakers and/or planning committee members have indicated they have no relationship(s) with industry to disclose relative to the content of this CE activity:
• Linda Smith, PA, MS (Duke Integrative Medicine, Durham, NC)
• Susan Blackford, MD (Duke Integrative Medicine, Durham, NC)
• Sonja Foust, BA (Duke University, Durham, NC)
• Erin Gunter, MS (Duke Integrative Medicine, Durham, NC)
• Cynthia Knapp Dlugosz, BSPharm, ACC (CKD Associates, LLC, Ann Arbor, MI)
• Rachel Kuliani, MPH (Duke Integrative Medicine, Durham, NC)
• Janet Thrasher, RN (Duke Integrative Medicine, Durham, NC)

The following speakers and/or planning committee members have indicated they have no relationship(s) with industry to disclose relative to the content of this CE activity: No speakers and/or planning committee members have indicated that they have relationship(s) with industry to disclose.

International Coach Federation (ICF) Continuing Coach Education Credits

Completion of this program qualifies for Continuing Coach Education (CCE) hours from the International Coach Federation (ICF): 6.0 CCEs in Resource Development.

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